AO World rallies on latest profit upgrade

Shares in AO World (AO.) rallied 5% to 93.2p after the electricals retailer delivered another upgrade to FY26 profit guidance. Despite the tough consumer backdrop, AO World is reaping the benefits of management’s ‘pivot to profit’ strategy. CEO John Roberts said ‘the numbers speak for themselves again’ and he is ‘delighted to keep doing our … Continue reading AO World rallies on latest profit upgrade