Shares in Adidas (ETR:ADS) plunged in Frankfurt after the German sportswear giant’s Q2 earnings missed expectations. Adidas pinned the blame on higher marketing spending around this summer’s FIFA World Cup, as CEO Bjorn Gulden sought to outcompete US sportswear rival Nike (NYSE:NKE). Share price: €150.3 (-17.4%) Market cap: €31.7bn PE FY26: 9.1 Yield FY26: 2% The … Continue reading Why Adidas shares are plunging today