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    Home » News » PZ Cussons unveils fresh growth strategy
    News

    PZ Cussons unveils fresh growth strategy

    James CruxBy James CruxFebruary 11, 2026Updated:February 11, 2026No Comments3 Mins Read
    PZ Cussons upgraded FY26 profit guidance and said its cost savings programme is on track
    Image: Unsplash
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    Shares in PZ Cussons (PZC) rallied 11% to a 52-week high of 90p after the consumer goods group upgraded FY26 profit guidance and said its cost savings programme is on track.

    Share price: 90p (+11%)PE: 11.4
    Market cap: £338mYield: 4.4%

    CEO Jonathan Myers also outlined a renewed group strategy, highlighting a sharper focus on building portfolios of locally-loved brands across four lead markets spanning developed and emerging economies.

    Broad-based growth

    The Morning Fresh, Carex and Imperial Leather maker raised its FY26 outlook after delivering double-digit profit growth for the half to November, with strong like-for-like growth persisting into H2-to-date.

    Adjusted pre-tax profit leapt 50.5% to £29.8m in H1 on an 8% rise in revenue to £269.3m including ‘broad-based’ like-for-like growth of 9.5%.

    This was driven by growth in each of the Manchester-headquartered company’s four lead markets, namely the UK, Australia and New Zealand, Nigeria and Indonesia.

    Given this robust performance, PZ Cussons now expects FY26 adjusted operating profit of £53m to £57m, up from November’s guidance of £50m to £55m. The company held the half-time dividend at 1.5p.

    Focused and resilient

    UK growth was led by Sanctuary Spa, the beauty brand that enjoyed a successful Christmas gifting season and PZ Cussons also reported a return to growth in Australia and New Zealand.

    Following a strategic review, PZ Cussons has decided to retain its Africa business spanning Nigeria, Kenya and Ghana. Encouragingly, most of PZ Cussons’ brands gained market share in H1 in Nigeria, where it saw double-digit volume growth.

    Myers said the strong H1 performance, with a healthy balance of price and volume increases and growth in each of PZ Cussons’ largest ten brands, has been ‘driven by targeted investment in innovation, brand-building and continued strong commercial execution’.

    He added: ‘We have concluded our strategic review, which has resulted in a significantly strengthened balance sheet and a more focused and more resilient business. Against this backdrop, we are setting out plans in our Capital Markets Event to deliver sustainable shareholder value, building winning portfolios of locally-loved brands in four lead markets.

    ‘With a balance between developed and emerging markets and building on competitive go-to-market capabilities and manufacturing scale, we are targeting double-digit total shareholder return through the cycle.’

    There’s a compelling turnaround underway at PZ Cussons. The firm has strengthened its balance sheet, has positive earnings momentum and exciting long-run growth potential in emerging markets.

    Investors’ focus now turns to PZ Cussons’ larger consumer goods peer Unilever (ULVR), which tomorrow (12 February) posts a first update since the demerger of its ice cream business.

    Analysts will be poring over the outlook for 2026 and how that compares to Unilever’s medium-term underlying sales growth target of 4% to 6%.

    Read the press release here: https://www.pzcussons.com/investors/

    You might also like to read:

    Coca-Cola slips on sales miss and modest growth forecast
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    Disclaimer: This content is for information only and is not investment advice. Always do your own research before investing. Click here to see full disclaimer.
    consumer emerging markets growth strategy PZ Cussons PZC raised guidance ULVR UNILEVER
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    James Crux
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    James Crux writes extensively about funds and investment trusts and also specialises in retail, food and beverage sector stocks. He has spent 25 years working in the industry and was named Best Financial Consumer Journalist at the AIC Media Awards 2024 and 2025 for his work at Shares magazine (owned by AJ Bell). Before that, he was the editor of Growth Company Investor and a writer for investment and business titles What Investment and Business XL. James is a long-suffering West Ham supporter and a big fan of The Sopranos.

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