Shares in The Beauty Tech Group (LON:TBTG) rallied after the at-home beauty device maker delivered its fourth guidance upgrade since IPO.
Cheshire-based Beauty Tech Group now expects H1 revenue will be ‘materially’ ahead of last year’s £55 million haul. The upgrade reflects the broad-based growth the firm is seeing across all key markets and channels.
FY26 sales and adjusted EBITDA are now expected to be ‘no less than £170 million and £45 million’ respectively. This reflects strong revenue growth and the firm’s expanding margins.
The updated guidance is comfortably ahead of the company-compiled consensus. Analysts were previously calling for sales of £161.7 million and EBITDA of £41.5 million.
Laser-focused on growth
Beauty Tech Group is a leader in the fast growing at-home beauty technology market. The company has three premium beauty technology brands – CurrentBody Skin, ZIIP Beauty and Tria Laser. Under these brands, it manufactures and sells at-home beauty devices. These products use aesthetic technologies which have been used in professional clinics for decades.
Beauty Tech Group drives over 90% of revenue from its own websites and generates roughly 80% of its sales outside the UK & Ireland. The company’s margins and cash conversion are hallmarks of a premium own-brand consumer technology business.
Moreover, the at-home beauty device market is still in its infancy. This means Beauty Tech Group has an enormous growth opportunity in front of it.
Building brand awareness
CEO Laurence Newman said: ‘The strong performance delivered during the first half of the year reflects the quality and ever-growing awareness of the group’s innovative and premium beauty technology brands.
‘We have achieved significant growth across our core business and across all key markets and channels, while our ongoing commitment to investment in research and clinical studies continues to underpin demand for our products.’

We are big fans of Beauty Tech Group, which has proven itself a winner since joining the stock market last year. And we think the upgrade cycle has further to run.
Beauty Tech Group has positive momentum at its heels and a number of exciting product launches in the pipeline. As Berenberg points out, the nascent £9 billion to £12 billion at-home beauty device market is forecast to grow at a 13% compound annual growth rate between 2024 and 2033.
With a global market share of less than 1%, Beauty Tech Group is set to benefit from the compounding of rapid market growth and share gains.
Following its latest profit upgrades, Berenberg raised its price target from 500p to 550p. The broker said: ‘Momentum remains strong within the main CurrentBody brand and its core LED-based product range. We understand that wholesale into US physical retail is showing encouraging signs, albeit the overall contribution from physical retail remains a low percentage of group revenue mix as this stage. This offers material upside to our medium-term forecasts.’
Goodbody noted: ‘This is at least the fourth sequential guidance upgrade since listing in October 2025. It is testament to Beauty Tech Group’s pioneering position in the fast-developing at-home beauty device market which has been immune to wider consumer concerns year-to-date.’
Read the press release here: https://www.thebeautytechgroup.com/regulatory-news







