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    Home » News » Stocks and Shares » British American Tobacco runs out of puff
    News

    British American Tobacco runs out of puff

    Ian ConwayBy Ian ConwayDecember 9, 2025Updated:December 21, 2025No Comments1 Min Read
    Image: Unsplash
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    BRITISH AMERICAN TOBACCO (BATS) – Consumer

    Price: £41.26 -4.4%P/E: 12.6x
    Market Cap: £90.4bnYield: 5.7%

    Cigarette and vape-maker BATS posted an upbeat pre-close trading statement for the year to December forecasting 2% revenue growth and an increase in operating profit as well as unveiling a new £1.3 billion share buyback.

    US revenue and profit momentum remains strong, helped by a crackdown on the sale of illegal vapes which benefitted its branded products, as well as steady combustibles (cigarette and tobacco) demand.

    The forecast for 2026 is more of the same – low single-digit revenue growth against a backdrop of falling tobacco sales, driven by mid-single digit new product revenue growth, and low single-digit operating profit growth.

    Our View

    After a 50% gain year-to-date some profit-taking isn’t unreasonable, and could actually be healthy, so today’s market reaction doesn’t phase us unduly.

    A rising dividend and more buybacks are grist to the mill for income investors, and many would be quite happy to see a pull-back to buy more shares.

    Disclaimer: The author (Ian Conway) owns BATS shares.

    Read the press release here: https://www.bat.com/investors-and-reporting

    Disclaimer: This content is for information only and is not investment advice. Always do your own research before investing. Click here to see full disclaimer.
    BATS BRITISH AMERICAN TOBACCO consumer
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    Ian Conway
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    Ian Conway has worked in financial markets for over 30 years as a bond and equity trader, Extel-rated analyst and strategist, and partner of a stockbroking firm. He also founded a financial research company servicing institutional clients prior to writing for and editing Shares magazine. Ian admits to supporting 'The Irons' and being a complete petrolhead with several old motors. Find him at LinkedIn: Click Here

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